ABOUT

Founded in South London in 2021, AUJORD is where luxury sportswear meets the edge of streetwear. Designed to be lived in — not just looked at — our made-to-order collections blur the line between statement + staple. Flattering forms are curated through the use of pattern + colour. Collections combine signature prints with minimal silhouettes, created to evolve with your day, whether you’re going from home to work, gym to gallery or from sofa to street — bring AUJORD with you.

Founded by Aurelia Jordan, a CSM-trained textile designer specialising in fashion print, AUJORD doesn’t follow seasons — it follows intention. Her work has been worn by the likes of Kehlani, Tems, Eem Triplin + featured in shows such as BBC’s ‘Glow Up’ + Apple TV’s ‘Ted Lasso’.